Thinking about my own business, I can’t get over the feeling that for most companies/entrepreneurs it’s easier to trick their customers into some fishy deal than to exercise deeper care.

The latter seems the right thing to do, but it takes sooo much time, effort, and pain.

I see many compaies showing less trust when I exercise deeper care, because they are unable to spot where ‘the catch’ of me trying to trick them lies.

But I believe and see that as a form of energy investment, required for a longer, steady, and fruitful run.

Claude Frederic Bastiat showing up again and again:

https://medium.com/searching4wisdom/it-almost-always-happens-that-when-the-immediate-consequence-is-favorable-the-ultimate-55f4c8f824fe